After over 10 years of having the same logo, it was time for a change… 

Following a period of growth, we decided to update our logo and brand identity, in order for the external group image to sync with the internal changes and business progression.

The Old Logo…

The old logo had become dated and the icon didn’t have much relevance to the business. As the old logo had some historic value and identity, we kept the text and format and replaced the icon only.

What’s changed? A new bold visual identity…

We wanted a logo that was a fresher, bolder and a simpler shape, to use across our business materials.

The change was a natural progression to improve and update the brand and fall in line with the core vision of the business.

The logo also needed to be adaptable to create individual icons for the other brands included in the Ayjay Group business portfolio, which currently includes Ayjay Group, Ayjay Pharma and Ayjay LSP.





Key Factors of the change:

  • Creation of a new identity to match the growth and development within the group.
  • An update of the design that was simple, bold and modern.
  • A logo that could be adapted to each brand within the group, creating a different yet similar logo to reinforce the Ayjay brand.
  • Retained the type face for historic link value.

Take a look at how we have implemented these changes in our video below…